“What’s on your PowerBook®?” advertising campaign

September 4th, 2009 | by admin |

A brilliant series of commercials by Apple, Inc. supporting the PowerBook line of 1992 and ociating the product to the many facets of North American society, culture and business.

In my personal view, early Apple® campaigns were more focused on the customer than on the product, thus purporting the notion that Apple computers were just what any customer needed. By way of example, these commercials make the users prominent, the PowerBook being an extension of their persona, some sort of additional body part, which naturally leads to the final slogan “What’s on your PowerBook is YOU.” closing the customer-product-customer loop.

The cast is very natural throughout, which makes the commercials even more interesting.

Here is the full series for your viewing pleasure.

Apple and PowerBook are registered trademarks of Apple, Inc. in the United States and other countries. All Rights Reserved.

Duration : 0:6:29


[youtube hFkM3yAyv9M]

  1. 7 Responses to ““What’s on your PowerBook®?” advertising campaign”

  2. By supermanxevan on Sep 4, 2009 | Reply

    i like the old man …
    i like the old man one the best.

  3. By crazymex121494 on Sep 4, 2009 | Reply

    lol…niice
    lol…niice

  4. By acintoli on Sep 4, 2009 | Reply

    :D. Yes, but I …
    :D. Yes, but I guess he was under the effect of recreational drugs. Those were the days when the Mac was still for revolutionaries and for people with left-wing views.

  5. By crazymex121494 on Sep 4, 2009 | Reply

    These were all …
    These were all great except the poet guy on the beach. He was just… weird.

  6. By EuroCarfan00 on Sep 4, 2009 | Reply

    those were the REAL …
    those were the REAL Apple ads, now the the PC and Mac guy are boring me so much… this are the real ads…

  7. By acintoli on Sep 4, 2009 | Reply

    Thank you, IL! Yes, …
    Thank you, IL! Yes, I did paste the single videos in one file (that’s quite easy with QuickTime Pro), saved them as a new, self-contained movie and then converted it to a divx/AVI file. The comment reflects my opinion and it’s comforting to know you agree with it.

  8. By InstantLiving on Sep 4, 2009 | Reply

    Did you put them …
    Did you put them all togehter in one file by yourself? Great job! I also like your comment reg. focusing on the customer than on the product.

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